Does HIPAA allow me to send PHI to patients in unencrypted emails or SMS messages?

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• Disclosure + Opt-In
• What if I'm a HIPAA business associate?
• App Design Considerations
• Do I need a BAA with my messaging vendor?
• 1. What about push notifications?
• 2. Do I need an opt-in if I'm sending emails that don't contain PHI?
• Can I send PHI in an unencrypted communication to someone other than the individual, such as a healthcare provider?